Why Shop In Store?


When it comes to the characteristics of a diamonds, there is much to consider.

Color, Clarity, Cut and Carat-Weight are the well known “Four C’s” that influence the value of a diamond.

Diamond grading reports are surprisingly subjective, despite the regimented, standardized system of grading that’s been in place for many years. Case in point: two diamonds, which seem identical in the virtual world, have two very different prices (see below).

Know The Difference

These diamond certifications come from a reputable online dealer. On paper, they certainly appear to be the same in size, cut, color & clarity. Yet, the price difference is $1,300 – a 15% difference. Why? That’s an excellent question, one that no one can really answer without seeing the stones.

The only way to truly know and understand what you are buying is to shop with a knowledgeable retail store. We are here to provide you with unparalleled expertise as we work one-on-one to help you make the best choice possible.

Ultimately, we believe that other factors go into buying a diamond: Confidence in your jeweler, the staff, the quality of merchandise, accuracy of your grading reports and the trade-in value of your diamond in the future.

Shop Diamonds

Our Commitment to You:

  • Lifetime Diamond Trade-ins
  • Free Lifetime Cleaning & Inspections
  • Free Appraisal
  • Free Insurance for the First Year
  • Lifetime Jewelry Warranty
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