Why Shop In Store?

When it comes to the characteristics of a diamonds, there is much to consider. Color, Clarity, Cut and Carat-Weight are the well known “Four C’s” that influence the value of a diamond.

Diamond grading reports are surprisingly subjective, despite the regimented, standardized system of grading that’s been in place for many years. Case in point: two diamonds, which seem identical in the virtual world, have two very different prices (see below).

Know The Difference

These diamond certifications come from a reputable online dealer. On paper, they certainly appear to be the same in size, cut, color & clarity. Yet, the price difference is $1,300 – a 15% difference. Why? That’s an excellent question, one that no one can really answer without seeing the stones.

The only way to truly know and understand what you are buying is to shop with a knowledgeable retail store. We are here to provide you with unparalleled expertise as we work one-on-one to help you make the best choice possible.