Skip to main contentSkip to footer
  • (770) 578-0598
  • Visit Our Showroom
  • Contact Us
  • Toggle Toolbar Search Menu
  • Toggle My Account Menu
    Login
    Forgot Password?

    Don’t have an account? Sign up now

  • Toggle My Wish List
  • Toggle Search Menu
  • Toggle My Wishlist
  • Toggle Shopping Cart Menu
testing meta info
  • Engagement
    Engagement Rings
    Customizable Engagement RingsSemi-Set Engagement Rings
    Pre-set Engagement Rings
    Diamond Engagement RingsLab Diamond Engagement RingsShop all Pre-Set Engagement Rings
    Shop By Style
    SolitaireClassicUnique HaloThree StoneVintage
    Shop By Shape
    RoundOvalEmeraldPearCushionMarquise
    Featured
    Hidden Halo Engagement RingsGabriel & Co
    Education
    Engagement Ring BenefitsJewelry FinancingLifetime WarrantyDesign Concierge
    Browse All Engagement
  • Wedding
    Women
    Classic BandsModern BandsAnniversary BandsCurved BandsLuxe Bands
    Men
    Classic BandsModern Metal BandsMixed Metal BandsPattern BandsStones & Inlays
    Men's By Metal
    PlatinumYellow GoldWhite GoldRose Gold
    Modern Metals
    Damascus SteelMeteoriteTantalumZirconium
    Designers
    Chris Ploof DesignsAmmara StoneHeavy Stone Rings
    Wedding Day Jewelry
    Diamond StudsDiamond PendantsTennis Bracelets
    Build Your Wedding Band
    Menu image
  • Diamonds
    Natural Diamonds
    RoundPrincessEmeraldAsscherRadiantCushionOvalPearMarquiseHeart
    Canadamark Diamonds
    Specialty Diamonds
    Lab-Grown Diamonds
    Search Lab Diamonds8x Lab DiamondsSustainably Rated Lab Diamonds
    Featured
    Salt & Pepper DiamondsPre-Set Engagement Rings
    Education
    Diamond FinancingLifetime Diamond UpgradeAbout Lab Grown Diamonds
    Shop Loose Diamonds
  • Custom
    DESIGN YOUR OWN
    Custom Design JewelryWhat to ExpectClient Stories
    CUSTOM JEWELRY
    Custom Design GalleryAward Winning DesignsOur DesignersOur Process
    ONE OF A KIND
    Handmade JewelryHand Engraved JewelryVisit Us In Marietta
    Menu image
  • Jewelry
    SEARCH JEWELRY
    RingsEarringsNecklacesBraceletsWatchesShop All Jewelry
    SHOP BY STYLE
    Diamond Stud EarringsCocktail RingsTennis BraceletsHoop EarringsMen’s JewelryEstate Jewelry
    SERVICES
    Jewelry RepairCustom JewelrySell Your JewelryAppraisalsEar PiercingView All Services
    FEATURED
    Gabriel & Co. FashionShinola WatchesHandmade JewelryreDesign Your RingDavid Douglas Rewards
    Menu image
  • About
    ABOUT US
    Our StoryResponsible SourcingIn Our CommunityAward Winning
    SERVICES
    Jewelry RepairCustom JewelrySell Your JewelryAppraisalsEar PiercingView All Services
    STAY CONNECTED
    Contact UsDavid Douglas Blog
    STAY SOCIAL
    InstagramFacebook
    QUICK LINKS
    Return PolicyEngagement Ring BenefitsLifetime WarrantyJewelry FinancingDavid Douglas Rewards
    Menu image
  • (770) 578-0598
  • Visit Our Showroom
  • Contact Us
  • Toggle Toolbar Search Menu
  • Toggle My Account Menu
    Login
    Forgot Password?

    Don’t have an account? Sign up now

  • Toggle My Wish List
testing meta info
Log In My Cart
  1. Home
  2. Blog
  3. With Gold Trading Near All-Time High, It's Time to Take a Closer Look at Platinu

With Gold Trading Near All-Time High, It's Time to Take a Closer Look at Platinu

Published: Apr 18, 2024
With Gold Trading Near All-Time High, It's Time to Take a Closer Look at Platinu
Author: 
Howard Cohen

With gold trading near an all-time high, it might be a great time to take a closer look at another undeniably elegant noble metal, platinum.

Gold was in the news last Friday as it hit $2,448 per ounce due to investors flocking to the precious metal as a hedge against inflation and international uncertainty. By contrast, an ounce of platinum was priced at $1,000 per ounce, about 41% of gold's value.

Historically, platinum has traded at a premium to gold. In January of 2014, for instance, one could purchase an ounce of platinum for $1,378, while an ounce of gold sold for $1,225. In January of 1990, platinum stood at $475 and gold stood at $404.

But, then at the beginning of 2011, gold started to overtake platinum.

This was an unsettling phenomenon because platinum always reflected a higher status overall. The record industry, for instance, awards a gold album at 500,000 units and a platinum album at 1 million units. The American Express Platinum Card offers far more benefits than its Gold Card.

King Louis XVI of France once said that platinum was the "only metal fit for kings." In the jewelry industry, platinum was always preferred over gold to secure the most valuable and famous gemstones in the world — including the 45.52-carat Hope Diamond.

The status of platinum in 2024 is not the first time it's been undervalued.

In the 1500s, platinum was belittled and cast aside by the Spanish conquistadors who encountered the material while mining for silver in Rio Pinto, Colombia. They named the curious metal “platina” or “little silver.” In one version of the story, the conquistadors threw the platinum nuggets back into the river hoping they would ripen into silver. (Silver is trading today at $28.45 per ounce).

Here are some additional fun facts about platinum…

Platinum is 30 times more rare than gold. If all the platinum ever mined was melted and poured into an Olympic-sized pool, the platinum would barely reach your ankles. All the mind gold, however, would fill three Olympic-sized pools.

Platinum is stronger than gold. When platinum is scratched, the material moves aside and no platinum is lost. When gold is scratched, tiny bits flake away. This is why gold rings that are worn for a long period of time often need to be re-shanked.

Platinum jewelry is typically 90% to 95% pure and includes markings in the band that say “PLATINUM, PLAT, PT, PT950, 950PT or 900PT.” Canadian quality marks can say “”platinum,” “plat.” or “platine.” In the UK, the platinum marks will say “850,” “900,” “950” or “999.” Gold purity, on the other hand, is measured in karats. Most commonly, 14-karat gold is 14/24th (58.3%) gold and alloyed with other metals. Eighteen-karat gold contains 75% precious metal.

Platinum is a true white metal. White gold, by comparison, is actually yellow gold that has been mixed with other white metals and then plated with rhodium to give a bright white appearance. That plating does wear off over time and requires re-plating.

Platinum is hypoallergenic and an excellent choice for people with sensitive skin or allergies to other metals.

Platinum is 60% more dense than 14-karat gold. It’s a difference you can actually feel.

Platinum typically occurs as small grains and crystals in certain layered igneous rocks. The extraordinarily rare platinum nugget, above, weighs 444.4 grams (just under 1 pound) and is so special that it’s on permanent exhibit at the Smithsonian’s National Museum of Natural History in Washington, DC.

Credit: Photos by Chip Clark / Smithsonian.

Categories
Doug's Cool ThingsDavid Douglas Diamonds3
  • Previous Article
  • Next Article
Contact Us
Call Us 770.578.0598
Text Us 770.578.0598
Email Us Here

Visit Us
3605 Sandy Plains Road
Marietta, GA 30066

Tues-Fri: 10am - 6pm
Sat: 10am - 4pm
Sun: CLOSED
Mon: CLOSED

Quick Links
  • My Account
  • Returns
  • Our Services
  • Lifetime Warranty
  • Diamond Upgrade
  • Flexible Financing
  • David Douglas Rewards
Our Services
  • Jewelry Repair
  • Custom Jewelry
  • Sell Your Jewelry
  • Jewelry Appraisals
  • Ear Piercing
  • Permanent Jewelry
Shop Jewelry
  • All Jewelry
  • Rings
  • Earrings
  • Necklaces
  • Bracelets
  • Watches
About Us
  • Our Story
  • Responsible Sourcing
  • In Our Community
  • Our Designers
  • Client Stories
Follow Us
SITE MAP PRIVACY & SECURITY Lifetime Warranty RETURN POLICY

© 2025 David Douglas Diamonds & Jewelry. All Rights Reserved. Website designed, maintained, and hosted by Punchmark

  • Return Policy
  • Privacy Policy
  • Terms & Conditions
  • Accessibility Statement

© 2026 David Douglas Diamonds & Jewelry. All Rights Reserved.

Powered by: Punchmark

My Bag
Shopping cart contents
Loading

Learn how we use cookies in our Privacy Policy or manage cookie preferences.