Taylor Swift’s recent engagement to NFL star Travis Kelce has officially ushered in what The Knot is calling “The Swiftification of Weddings.” According to a new report, the ripple effects of the couple’s love story will drive $2.2 billion in incremental global wedding spend over the next two years — $1.8 billion in the US alone. And at the heart of this phenomenon is jewelry, especially Swift’s vintage-inspired engagement ring.
Designed by New York City jeweler Kindred Lubeck of Artifex Fine Jewelry, Swift’s ring features a striking 8-to-10-carat Old Mine Cut diamond set in yellow gold. This antique cut — often squarish in shape with chunky facets and a romantic glow — predates the modern brilliant and was most popular during the Victorian era. Its timeless character perfectly suits Swift’s reputation as a storyteller with one foot in the past and one in the present.
According to The Knot’s study, Swift’s choice is more than symbolic: It’s a market mover. The report projects a $350 million bump in US wedding jewelry spend alone, as couples emulate her engagement style. Searches for vintage-inspired engagement rings and heirloom settings are already trending upward. Couples will be seeking out jewelers who specialize in Old Mine cuts, as well as other antique styles like Old European cuts and rose cuts.
The Knot’s survey of engaged and pre-engaged couples shows that 85% of partners currently opt for diamond engagement rings, a figure expected to rise as Swift’s influence spreads. What’s more, the report suggests that average spend per ring could climb, as couples gravitate toward larger center stones and unique antique settings reminiscent of Swift’s design.
This consumer excitement is extending beyond engagement rings to wedding bands. Once Swift and Kelce reveal their own choices, jewelers may see another surge in interest. Bands that complement Old Mine cuts — think hand-carved gold, vintage-inspired pavé or stacking sets — could experience outsized demand.
The jewelry sector is not the only beneficiary of Swiftification, but it may be the most directly impacted. As Esther Lee, Deputy Editor at The Knot, explains: “We expect outsized impact across jewelry, fashion and floral design. One highly visible love story is reshaping everything from ring preferences to the modern wedding wardrobe.”
The parallels to past cultural wedding moments are striking. Kate Middleton’s sapphire engagement ring sparked a global wave of colored gemstone sales, while Meghan Markle’s minimalist three-stone ring popularized timeless simplicity. Swift’s Old Mine diamond may well cement vintage-inspired cuts as the defining trend of the mid-2020s.
The Knot predicts that the Swift/Kelce union will spark cultural enthusiasm for weddings, influencing couples’ choices across attire, décor and overall event style. Couples will likely invest more in florals, photography, video, stationery and day-of styling, along with creative “Easter egg” details inspired by the singer’s signature storytelling. Their celebration could also stimulate local economies and tourism, depending on the wedding destination.
"The Swiftification of Weddings: A Report by The Knot" combines primary research from multiple studies, including a recent onsite survey of engaged and pre-engaged couples on The Knot, fielded during the first week of September 2025 (n=1,200+), an onsite survey of The Knot wedding professionals, fielded during the first week of September 2025 (n=90), and a survey of engaged and pre-engaged members of The Knot Insiders community, fielded August 28–September 1, 2025 (n=142). Respondents represent individuals from all over the country with various ethnicities, income levels, race, age, sexual orientation and gender identity.
Credits: Images via Instagram / taylorswift and killatrav.