One of Oscar Meyer's 27-foot-long hotdog-shaped promotional vehicles will be making a two-day stop in Las Vegas this weekend, where it will be transformed into the city's newest wedding chapel: "The Wienermobile of Love."
On Monday, the popular hotdog brand, announced on its social media pages an opportunity for soon-to-be-newlyweds to exchange vows "in hotdog bliss." The Wienermobile, one of six that criss-cross the continent throughout the year, will be parked outside the famous Little White Wedding Chapel on Las Vegas Boulevard.
Via social media, Oscar Meyer explained that the all-expenses-paid ceremonies would take place within 30-minute time slots on Saturday and Sunday, April 15 and 16, and that reservations could be reserved on a first-come, first-served basis.
Couples who can secure a spot will be wed by the brand's beloved hotdoggers in a ceremony that includes a live wiener whistle quartet and an "odd wiener cake." (Wienermobile drivers are called “hotdoggers.”)
As of this writing, all the reserved spots have been taken, but applicants may still join the waitlist.
The company noted that the weekend promotion, titled "Meat You Down the Aisle," is designed to subvert the seriousness of stressful wedding planning and highlight the joy weddings should bring.
Specifically, the promotion addresses a recent Zola survey that revealed 72% of couples felt either “very” or “extremely” stressed about planning their big day.
Instead, Oscar Mayer is bringing some much-needed relief by providing couples the chance to trade in the hoopla of a traditional wedding in favor of something stress-free and fun: an elopement to the Wienermobile outside the Little White Wedding Chapel.
Said Ed Roland, Oscar Mayer’s senior manager of brand communications, “Now, as more people seek stress-free ceremonies with their partners, our Hotdoggers are thrilled to reignite the joy of this special day and give them a once-in-a-lifetime experience: a wedding through a pair of meat-colored glasses.”
For years, the brand's fans have been encouraged to order up a Wienermobile for their marriage proposals. To book one, all they had to do was visit the company’s website, fill out a request form, and hope for some good luck. Each year, Oscar Meyer receives thousands of requests for the Wienermobile to be part of a couple's big day.
Wienermobile proposals became a thing at Oscar Mayer after Zach Chatham, an official Wienermobile driver, revealed his plans to pop the question in front of the vehicle at Yellowstone National Park. This hotdogger’s proposal idea caught the attention of Nick Guerten, marketing director for Oscar Mayer.
“When Zach told us about his plans to propose with the Wienermobile at Yellowstone, we knew it would be a one-of-a-kind experience they would never forget,” Guerten told foodandwine.com. “We wanted to extend this to our fans so everyone can have the opportunity of a 27-foot hotdog on wheels present during such an important life moment.”
Oscar Mayer charges no fee for a Wienermobile appearance, but spots are based on availability. The company has recommended that requests be made from three to 12 months ahead of the big day. The company usually notifies couples one week prior to the requested date.
Trivia: The first Wienermobile was created in 1936 by Carl Mayer and the 1952 version of the Wienermobile has a permanent home at the Henry Ford Museum in Dearborn, MI.
Fans can track the whereabouts and promotional appearances of the six Wienermobiles on this page.
Credits: Images via BusinessWire, oscarmeyer.com.