In early December, five-time Grammy-award-winning and multi-platinum artist Drake confirmed that his "The Anita Max Wynn Tour" would be coming to Australia and New Zealand in February 2025. And to commemorate the tour, the Toronto native commissioned Jason of Beverly Hills to create a massive pendant necklace fabricated from 3 kilos (6.6 lbs) of gold and more than 250 carats of colorful, flawless diamonds.
The pendant features the likeness of Drake's cartoon alter ego, Anita Max Wynn, an adorable girl sporting a blonde bob haircut, rosy cheeks and oversized black-rimmed spectacles. Anita's face dangles from a link chain bedazzled with white, blue, green and pink gemstones.
Anita Max Wynn is a clever pun on the gambling phrase "I need a max win" and was introduced into the Drake lexicon in December 2023 during a Kick live stream.
"Ladies with gentle hands," said Drake, who is famously a high-stakes gambler, "this is my alter ego, Anita Max Wynn."
This is not the first time Drake has collaborated with celebrity jewelry designer Jason Arasheben. Back in 2019, the artist commissioned an 18-karat white gold iPhone X case adorned from edge to edge with blue and white diamonds weighing a total of 80 carats. The $400,000 case was punctuated by a white gold, diamond-eyed symbol of Drake’s record label, the OVO owl.
Arasheben revealed the case on his Instagram page under the caption, “Because we can’t do basic!"
More recently, the jeweler was back on Instagram with a video showing the details of the Anita Max Wynn pendant. His caption stated, "Carrying the weight of greatness. Go big or go home! Thank you @champagnepapi for always putting your trust in us."
Arasheben also revealed the pendant's surprise feature: A hidden door in the back that opens to reveal miniature skyline of Toronto, Drake's home town. The door itself features a map of Australia and New Zealand, along with the names of the tour cities, venues and dates.
The 38-year-old's tour Down Under will begin on February 9 in Melbourne, Australia, and will end on March 1 in Auckland, New Zealand.
Credits: Screen captures via Instagram / jasonofbeverlyhills.