Before there was life, there were diamonds.
Diamonds were formed between
1 – 3 BILLION
as deep as
the earth’s surface.
Diamonds are the oldest thing most
of us will ever own or even hold.
Diamonds are uniquely beautiful.
Diamonds are rare and getting rarer. The last significant discovery of diamonds was almost
and only approximately
around the world were found to contain diamonds viable for commercial mining. In 1 ton of rock, called kimberlite, you would be lucky to find 1 carat of diamond.
Natural colored diamonds are the rarest.
There is a
1 in 10,000
that a diamond will possess a natural color;
whether that color is pink, yellow, blue,
brown, gray or any shade in between.
Globally more than
are supported by the diamond industry.
The Greeks and Romans believed diamonds were the tears of the gods and remnants of fallen stars. Romans also placed diamonds at the tip of
which is one of the earliest associations to love.
are now from conflict-free sources
and are tracked under
the UN mandated Kimberley Process
since its inception in
Diamonds create employment opportunities for mine workers and help them to not only make a good salary, but also obtain healthcare,
environment and provide education for their children.
The world’s leading mining companies take major steps to help maintain and protect the
that surround their mines. Mine Closure Plans are approved years before a mine opens to ensure the land and communities benefit long after the mine closes.
Because of their age and origin,
diamonds are scientists’ closest source
to the center of the earth and provide
clues to what the earth was like
Resources: Diamond Producers Association
Discover more at www.diamondproducers.com