Clean diamonds "sparkle" because the maximum amount of light can enter the stone and return in a fiery brillance. Quite often lotions, powders, soaps and natural skin oils can coat the stone and give your diamond a dull apperance. But don't despair, with just a little care, you can keep your diamond jewelry looking brilliant.

• Do not wear diamond jewelry, especially rings, when doing rough work. Even though diamonds are one of the hardest materials in nature, they can still be chipped by a sharp, sudden blow.
• Keep your diamond away from chlorine bleach and other household chemicals. These chemicals can damage and discolor your jewelry.
• Clean your diamond regularly using a commercial jewelry cleaner, a mix of ammonia and water or a mild detergent. Dip the jewelry into the solution and use a soft brush to dislodge dirt from under the setting.

Since diamond jewelry is often worn 24 hours a day, you must give special thought to its care.